[australia] Content Creation - Priming the pump

[Matthew Moore]

CM Pros Meeting - Thursday 21 September 2006 - Sydney - Content CreationThanks for your response Andrew.

There are lots of specific roles within organisations that create "content". What they do and how they do it will - as you say - vary by role and also by the nature of the organisation they are in. If we are going to generalise across roles and organisations, we need to understand common characteristics that these groups may or may not have.

If we cannot generalise then we may have some problems discussing the topic on Thursday.

In the examples you give, you would hope that the editor & PR are professional writers, and the techos and warehouse people might be domain experts - or may just be random people lumped with this role.
  -----Original Message-----
  From: Andrew Breese [mailto:andrew.breese at fusion.com.au]
  Sent: Monday, 18 September 2006 11:52 AM
  To: matthew.moore at oracle.com; australia at lists.cmprofessionals.org
  Subject: RE: [australia] Content Creation - Priming the pump


  This is a question that is pretty much too wide. Who creates content? Almost anyone - for different purposes. 

  Perhaps we can ask what are the roles of the people and what are their objectives? That will lead to a relationship between the type of content, the purpose, and how long it should be kept and how it should be managed.

  eg. 
  editor - review journal and news events
  warehouse - update product list, prices, ...
  PR - launch info, images, hires and fires
  techo - create users

  I'd love to chat more - does Adelaide ever host one of these sessions?

  Andrew



------------------------------------------------------------------------------
  From: australia-bounces at lists.cmprofessionals.org [mailto:australia-bounces at lists.cmprofessionals.org] On Behalf Of Matthew Moore
  Sent: Monday, 18 September 2006 9:51 AM
  To: australia at lists.cmprofessionals.org
  Subject: [australia] Content Creation - Priming the pump


  I intend to be at this so I thought I might start the discussion going beforehand with some questions & observations:

  - Who creates "content"? Is it subject experts, professional designers & writers, everyone?
  - How is the explosion in consumer content creation (blogs, podcasts, wikis, YouTube) going to impact the places where people work?
  - When should content have a demand/pull focus and when should it have a supply/push focus?
  - Who do you measure and improve your content creations processes/activities?

  I would suggest that many organisations view content creation as a point activity and do not understand the wider context of use and the lifecycle of their content (which may be from minutes to decades).
    -----Original Message-----
    From: australia-bounces at lists.cmprofessionals.org [mailto:australia-bounces at lists.cmprofessionals.org]On Behalf Of David Warwick
    Sent: Thursday, 14 September 2006 4:40 PM
    To: australia at lists.cmprofessionals.org
    Subject: [australia] CM Pros Meeting - Thursday 21 September 2006 - Sydney - Content Creation


    Hi all,

    Take 2 - No you are not in a time warp (I am), sorry for the past date - of course it is 21 September (not July) - thanks Matthew for the fast correction.

    Sydney CM Pros Meeting
    We  will be running a session on Content  Creation. Please circulate this to anyone (any list) you feel  may be interested.

    Details are ...
    Time | Thursday, 21 September 2006 | 6.00pm to  7.30pm
    Venue | Sydney Mechanics' School of Arts - 280 Pitt  Street (near Bathurst Street), Sydney

    Format ...
    Moderated  discussion or fast-form panel (depending upon numbers), including comments  from James Robertson and Peter Meyer.

    Moderator / Meeting Chair  ...
    James Robertson | CM Pros Co-Chair & MD Step Two  Designs

    Agenda ...
    6.00pm Welcome
    6.15pm Discussion  (Content Creation)
    7.00pm General Discussion
    7.30pm Close for general  networking

    Cost ...
    As always, there is no  cost.

    Please come along and continue the networking growth of CM Pros  in Australia.

    Warm regards,

    David  Warwick
    Co-Chair
    CMPAC

    P.S. For those on the CM Pros Australia  Mailing List http://lists.cmsml.org/mailman/listinfo/australia  we will shortly be sending out a 2005/2006 year in review, covering the first  year of operation of the CM Pros Australia Community.


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