[australia] Why home grown CMS?

[Luke Hoban]

  Regulatory industries are concerned about breaches, so this concern tends
to get them interested and motivated to the point that they will do
something.

How we raise the dissonance for non-regulated industries is tricky.
Unfortunately, it might well be that a company has to have a train wreck
before they become motivated.

On a more positive slant is to approach marketing folk and talk about
'consistent messages to customers and improved customer experience', or talk
to the CEO about product growth. Unfortunately the growth angle is difficult
to quantify :-(   (if anyone has success stories, I love to hear them!).
thanks again marius :-)

regards,


Luke





On 10/11/06, Melanie Kendell <melanie.kendell at gmail.com> wrote:
>
> Hi Paul
>
> I agree with what you are saying but I haven't yet been able to find a
> way to talk to organisations that aren't interested in their
> information.
>
> If you know of a way in, I'm sure there are plenty of people on this
> list who would like to know your secret ;-)
>
> -Melanie
>
> On 11/10/06, Paul Took <ptook at squiz.net> wrote:
> > this is an opportunity for us all as vendors/managers to lead.
> >
> > our most important role is as cultural change managers. we're the
> > ones who do this stuff every day, not our 'clients'.
> >
> > where a client doesn't value their information, the vendor/manager
> > needs to step in and provide a plan that is going to give the client
> > a structured approach, ensure client staff enthusiasm is maintained
> > and lead them down the path to success.
> >
> > easier said than done, I know, but it's all about seizing the
> > opportunity!
> >
> > paul
> >
> >
> >
> >
> >
> > On 11/10/2006, at 10:02 AM, Melanie Kendell wrote:
> >
> > On 10/10/06, Frank Warwick <frank.warwick at sitemaster.com.au> wrote:
> > > All this comes down to bad planing and miss management
> > > of staff and not getting involved because 'thats not what I do'
> > > attatude
> >
> > I think this largely comes back to the fact that organisations do not
> > value their information or the means of disseminating that
> > information.
> >
> > Most CMS "projects" are not fully sanctioned projects at all. At
> > first, generally only one aspect of information management is
> > identified which is too small to justify proper funding, and then the
> > next issue comes up - so we get the piecemeal introduction of bits of
> > the jigsaw.
> >
> > For example, they may start out just implementing some sort of version
> > control, then someone gets concerned about access control, then
> > someone says it would be nice to have workflow, etc...
> >
> > Once someone has tacked all these pieces together you have a homegrown
> > CMS - it works well enough, and the organisation hasn't had to change
> > its lack of interest in its information - so it just carries on.
> >
> > -Melanie
> > _______________________________________________
> > australia mailing list
> > australia at lists.cmprofessionals.org
> > http://lists.cmsml.org/mailman/listinfo/australia
> >
> >
> _______________________________________________
> australia mailing list
> australia at lists.cmprofessionals.org
> http://lists.cmsml.org/mailman/listinfo/australia
>



-- 
Luke Hoban
emorphus
+61 409 905 539
-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://lists.cmsml.org/pipermail/australia/attachments/20061011/88669aa1/attachment.html