[australia] What do you measure? What do you use?

[Janet Phippard]

Re: [australia] What do you measure? What do you use?A relevant article on this topic - 
http://www.clickz.com/showPage.html?page=3623928

Janet
Media Software Financial Partners
  ----- Original Message ----- 
  From: David Warwick 
  To: australia at lists.cmprofessionals.org 
  Sent: Monday, November 13, 2006 7:45 PM
  Subject: Re: [australia] What do you measure? What do you use?


  OK, so you are all going to make me reply to my own thread :-(

  We (Komodo CMS) include AW Stats as an 'inbuilt' part of our normal deployment - one of the few parts that we didn't build from scratch. This is a pretty normal stats package and gives the usual 'how many, from where, looking for what, went to' type numbers. However the point of this topic is that in web space (the most measurable communications medium there is), web stats is only a very small part of the picture and even with web stats, most organisations do not identify key measures, set targets or actively manage and report on results. Maybe most organisations (and most of us) are too scared to really find out what is going on.

  Some things you may want to measure (and for the guru's in this audience, you may want to share with us) are ... Search Placement, PageRank, User Behaviour Patterns, Financial Outcomes, Custom Measures, Qualitative User Feedback, Readability, Accessibility, Speed, Load Testing (Load Capacity), Editor Use and Behaviour, etc., etc. New tools are coming on line all the time - things such as Google Analytics (and the amazing site overlay function that tracks user behaviour on your website).

  What are the right metrics for a particular communication strategy? What is your experience? Measurement and iterative communication management is a 'hot topic' at the moment and this community has an opportunity to collect and share some ground-breaking insights. What does the organisation you work for want to know about it's online channel? What don't you want them to ask (non-confidentially speaking of course)?

  Some of the material we are going to cover at the Sydney meeting includes - how to manage search - how Google Analytics works - how to match measurement with strategy - webstats - usability - accessibility - and all the other measurement related 'ilities. If you want to know the answer to a question on this topic, now is the time to ask and we will carry this thread into the Sydney CM Pro meeting.

  There is no such thing as a stupid question - or on this list, 'a stupid post'.

  If you want to have some fun with a few 'measurement links' before the meeting, try these out on your own website ...
  http://sitescore.silktide.com/
  http://juicystudio.com/services/readability.php
  http://www.vischeck.com/vischeck/vischeckURL.php
  Come to the meeting and I'll tell you what they mean. If your nice, I'll even give you a demonstration of Google Analytics.

  Cheers,

  David


  On 11/11/06 11:28 AM, "David Warwick" <david at komodocms.com> wrote:


    In the lead-up to our Sydney meeting, tell us how you measure the success of your website or your CMS and if you use tools (objective or subjective), what are they?

    Cheers,

    David
    CMPAC


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