[australia] What do you measure? What do you use?

[David Warwick]

OK, so you are all going to make me reply to my own thread :-(

We (Komodo CMS) include AW Stats as an Œinbuilt¹ part of our normal
deployment ­ one of the few parts that we didn¹t build from scratch. This is
a pretty normal stats package and gives the usual Œhow many, from where,
looking for what, went to¹ type numbers. However the point of this topic is
that in web space (the most measurable communications medium there is), web
stats is only a very small part of the picture and even with web stats, most
organisations do not identify key measures, set targets or actively manage
and report on results. Maybe most organisations (and most of us) are too
scared to really find out what is going on.

Some things you may want to measure (and for the guru¹s in this audience,
you may want to share with us) are ... Search Placement, PageRank, User
Behaviour Patterns, Financial Outcomes, Custom Measures, Qualitative User
Feedback, Readability, Accessibility, Speed, Load Testing (Load Capacity),
Editor Use and Behaviour, etc., etc. New tools are coming on line all the
time ­ things such as Google Analytics (and the amazing site overlay
function that tracks user behaviour on your website).

What are the right metrics for a particular communication strategy? What is
your experience? Measurement and iterative communication management is a
Œhot topic¹ at the moment and this community has an opportunity to collect
and share some ground-breaking insights. What does the organisation you work
for want to know about it¹s online channel? What don¹t you want them to ask
(non-confidentially speaking of course)?

Some of the material we are going to cover at the Sydney meeting includes ­
how to manage search ­ how Google Analytics works ­ how to match measurement
with strategy ­ webstats ­ usability ­ accessibility ­ and all the other
measurement related Œilities. If you want to know the answer to a question
on this topic, now is the time to ask and we will carry this thread into the
Sydney CM Pro meeting.

There is no such thing as a stupid question ­ or on this list, Œa stupid
post¹.

If you want to have some fun with a few Œmeasurement links¹ before the
meeting, try these out on your own website ...
http://sitescore.silktide.com/
http://juicystudio.com/services/readability.php
http://www.vischeck.com/vischeck/vischeckURL.php
Come to the meeting and I¹ll tell you what they mean. If your nice, I¹ll
even give you a demonstration of Google Analytics.

Cheers,

David


On 11/11/06 11:28 AM, "David Warwick" <david at komodocms.com> wrote:

> In the lead-up to our Sydney meeting, tell us how you measure the success of
> your website or your CMS and if you use tools (objective or subjective), what
> are they?
> 
> Cheers,
> 
> David
> CMPAC
> 
> 
> _______________________________________________
> australia mailing list
> australia at lists.cmprofessionals.org
> http://lists.cmsml.org/mailman/listinfo/australia



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