[australia] Engaging contributors

[Marius Coomans]

I received some encouraging emails in response to my last message, so I'm
sufficiently emboldened to help breath a bit of life into this list. With
its eclectic array of subscribers, there is bound to be a great store of
wisdom and experience here.

So:

Over the past 10 years, our industry has (largely) mastered the technology
and processes to successfully implement Content Management Systems. However,
in many cases, those systems still fail to engage those who have most
content to contribute.

Why is that? How can our success rate be improved? How do we balance
"process" with "creativity"? Can we leverage the success of Weblogs and that
of Wikipedia?


Marius Coomans
Active Web Communications
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